Quick & Easy Ways to Impress

Last week, a reader wrote in asking about the value of staging a property. Our response focused on the benefits of hiring a professional company to do the staging. There are many things that a homeowner can do without spending a lot of money that will optimize the marketing of his/her property and ultimately bring a higher sale price. When readying your property for market, follow these few easy suggestions:

1) FIRST IMPRESSIONS: FOCUS ON THE EXTERIOR
A buyer develops a first impression of your home when he or she drives up to it. Do not underestimate the power of Curb Appeal. Make sure your yard is tidy and that everything is in its place. Is the front door showing signs of wear or do you have to jiggle the handle in a particular way to get the door open? Give your door a fresh coat of paint and make the necessary repairs to windows and doors. Plants and flowers go a long way in establishing a positive impression.

2) CLEAN THE HOUSE
This is the single most important step in preparing your home for successful showings. The house should be spotless! When your home is clean, the buyer makes other assumptions about you and the way you have maintained your property. Dust all surfaces, vacuum rugs, make sure there are no dirty dishes in the sink. Take extra care in the bathrooms and make sure the shower is dry and toilet lid is down! Don’t forget the windows and shine the wood floors. Buyers notice everything.

3) DE-CLUTTER YOUR HOUSE
Once you sell your house, you must move. Why not begin packing today? Pack away all of your personal objects, including family photos, any collections you may have on display, and anything else that you don’t need. The idea is this: The buyer needs to envision him or herself in the space, and it can’t be done if there is an abundance of your personal property in the way. Take extra care in kitchens and bathrooms to clear the counter tops. Remove any papers or photos being held up by magnets on your refrigerator. Make sure that closets and cabinets are tidy – the buyers look everywhere!

4) TURN ON ALL THE LIGHTS AND RAISE THE BLINDS
It is very important that the house be bright. Leaving a lamp on in each room gives the house a warm, homey feel.

5) PAINT ROOMS WHERE NECESSARY
Take a good look around your house. Are the walls scuffed? Do you have a room that you painted in your favorite purple? Painting is relatively cheap and goes a long way. Get rid of brightly colored walls – use neutral colors. It is easier for buyers to imagine their own belongings in a neutral space. Plus, the smell of fresh paint strengthens the positive impression of your house.

6) LEAVE THE HOUSE DURING SHOWINGS
Staying in your house during a showing is not a good idea. Buyers are instantly turned off to the property because they are inhibited by your presence. Also, when you go out, take your dog with you. Cats are less disruptive and may be left behind.